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World’s First 3D Olympics Hosted in London

February 20, 2012 Sports No Comments

The London 2012 Olympics will be the first major sporting event to be broadcasted in 3D, making television and sports history. The BBC has announced that the 3D Olympics coverage will apply to three main events, the opening ceremony, the closing ceremony and the men’s 100m final as well as the daily highlights. These events are considered to mark the pinnacle of the Olympic Games; limiting the selection will minimize the HD loss which is a consequence of a 3D service.

The BBC is the host broadcaster for the 2012 Olympics with plans to provide live coverage of the Olympic Games across all media channels, including TV, mobile and the Internet. The 3D Olympic Games coverage will be available to those who own a 3D television. The marriage of 3D television and the Olympic Games will prove vital to the 3D television and media industry, which has always had quite an undecided future. The 3D Olympics is sure to set opinions on 3D TV coverage in general and will hopefully give the industry a much needed boost. History has shown that major sporting events have driven television and subscription sales. For example running up to the Soccer World Cup, South Africa saw a boost in DSTV installation services. During the Beijing Olympics the demand of large screen TVs increased by over 84% in China.

It seems that the 3D Olympics is the perfect event to help market the industry. The Olympic Games are cinematic, internationally broadcasted and attract a captive audience. According to a recent study in the US, 60% of sports fans want to watch games in 3D, which has the potential to directly translate into 3D television sales. It’s a marketing opportunity that the Super Bowl missed. If successful, the 3D Olympics could catapult public interest in the technology and spark interest in countries where 3D television levels are low or non-existent. South Africa is a country that will soon host a 3D channel on its satellite TV. Coupled with the potential success of the 3D Olympics, the DSTV installation Durban, Johannesburg and Cape Town have hope to experience a surge in sales.

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Respecting the River Thames and Your Safety

August 20, 2012

The River Thames is the most prevalent tourist spot in London considering how large it is and many visitors will end up on its shores or even on a boat trip, but they may also let their guard down because of how unsuspecting it can be in the middle of the biggest city in the United Kingdom. However recently, what with the Olympic Games come and gone, rescue services in the capital have been extra vigilant to highlight the proper etiquette when approaching the River Thames. For kids and parents alike, visiting for Thames boat trips is supposed to be one of fun and excitement but that doesn’t mean we should take precautions or at least be aware. If one treats River Thames boat trips as one would treat any trip on a boat, there should be absolutely nothing to worry about but it can be tempting to not be vigilant because the river through the city seems completely safe – after all if one were to fall in it’s a simple case to get out right?

Well conditions on the River Thames can become less than ideal as it might on any river, especially after heavy rain. Rain alone is not enough to spoil a big day on a wedding boat, but it may make for something a little more fast-paced than your average River Thames cruise. The Walton fire station ironically is the guys who get called out when things may get hairy on the River Thames; in charge of a large portion of the map and its protection should things indeed go awry you can count on the men and women of the rescue service to save the day.

The true facts about the River Thames and how choppy conditions can get are no different to any other river in the world but in urban environments with a heavy population we tend to let our guards down because we feel that little bit safer. However we should never forget that the River Thames is first and foremost a river and a pretty big one at that.

Brazil Olympics Creating Valuable UK Ties and Investment Opportunities

August 15, 2012

brazil olympicsNow that the curtain has been drawn closed on the London 2012 Olympics, all eyes are now on Brazil, who is set to host the world’s greatest sporting event in 2016. Behind the success of the Brazilian Olympics team, business representatives from Brazil were also flexing their muscles in London, making valuable ties and connections with the British professionals and technicians who helped make London 2012 a success, from workers in Dickies coveralls to sports scientists in laboratory coats.

Over the sixteen days of the Olympics, politicians and business leaders from Brazil and the United Kingdom were regularly meeting to discuss sports business ties. For Brazil, these talks were geared towards gaining invaluable knowledge about preparing for a successful Brazil 2016 Olympic Games. On the same token, Britain is eager to lend expertise in exchange for investment opportunities in various sectors, ranging from construction to health medicine. The UK is already the fourth largest investor in Brazil, growing a massive 23% in 2010 and a further 9% in 2011. The Brazil 2016 Olympics, not to mention the FIFA world cup in 2014, will work together to further bolster investment.

In order to streamline delegations and as part of the Brazil 2016 Olympics preparations, Brazil House was set up in central London in order to host business leaders directly related to the Olympic Games, such as sports design and marketing, but also in areas related more to infrastructural and social development, such as housing, jobs and skills. In preparation for the Brazil Summer Olympics, massive infrastructural and economic expansions are taking place in the host city Rio de Janeiro, creating huge opportunities for investment. The UK firm Aecom has already been awarded the design of the 2016 Olympic Park Master Plan. From builders in Dickies work trousers to sports marketing teams, Britain is eager to lend a hand in the Brazil Olympics in any way.

All Systems Go After London Olympics Preparation Events

May 14, 2012

The recent lighting of the torch has made it clearer than ever, the London Olympics are almost upon us. However an international event of this scale doesn’t just happen; the London Olympics event schedule couldn’t possibly be predicted without a through run of dress rehearsals and preparation runs. Without proper audio visual installation and staff clued up on the progress of events, there would be disaster before the torch even reached London roads. However organisers have said on Wednesday that the through and exhaustive series of dress rehearsals, dubbed the London Prepares series, has been successfully completed.

The year-long London Prepares series featured 42 test events spread across over two dozen venues both permanent and temporary; the jobs performed for the London Olympics tests dealt with audio visual displays, scoreboard calibration, stage construction and general safety procedures. Among the sponsors, Panasonic is once again an official partner for the London Olympics opening ceremony; an AV event London will not soon forget. Around 350,000 participants observed the test events which included among them a sell-out World Cup track cycling event in the Velodrome and the British Swimming Trials; these events are but a taste of the greatness yet to come. Organising committee chairman Sabastian Coe said that of the test events it was important to test the venues to the specific events they may host and to flex the muscle of the workforce behind the Olympic Games to warm up to the main event.

For many the London Olympic Games is a calendar highlight of the decade, but if there’s anything the London Prepares series has highlighted it’s that there are a few spots to wrinkle out. The BMX track was reported as being too difficult, while the Australian hockey team also raised concerns that the play surface may be too slippery. Aside from that, having London Olympics tickets won’t guarantee you won’t have to spend a while waiting in the lines to enter the venues as airport-styled security checks take place. By and by though, the London Olympics look set to stun and awe with their audiovisual displays, spirit of the Games and athletic prowess.

London Olympics 2012 Creates a Job Boom

March 13, 2012

With less than 140 days to go before the London Olympics kick off people are getting amped up not only about what the actual games but also about the job prospects that the Olympics may bring. Job search site Adzuna has commented that there should be about 100,000 jobs created in the execution of this monumental event.

Adzuna reckons that people with jobs such as security, construction and in IT are set to earn 30% more on their monthly salaries. This is fantastic news for people seeking jobs or looking for a reason to increase their wages. Companies seem to be more positive about job prospects since the London Olympics is coming to town. Everyone who owns a pair of safety boots and has some experience in construction or security should look to taking advantage of this Olympic opportunity to earn extra cash by working during the event.

Britons want to be a part of this huge event and are making a point of pushing to be employed during the London Olympics 2012. The economic boom in jobs does however not pertain to ‘Games Makers’ who are volunteering their services free of charge for the entire month. They will check tickets, be in charge of crowd management, and event administration. All of this apart from the fact that they have to cover their own travel and accommodation costs. Obviously some are doing it simply for the love of the games.

With only roughly four months to go before the London Olympics takes off, everyone needs to get their workwear, such as Dickies workwear or alike, on for the gruelling jobs ahead that everyone, including those who are not getting paid, are looking forward to.

The 2012 London Olympics And Their Linguistic Approach

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The 2012 London Olympics that is to be held in England, London is bound to be a world class event with the attention of people from every nation in the world directed at it. The United Kingdom will play host to spectators and athletes for the 2010 London Olympic Games from over 220 countries with different cultures and languages. England and namely London is already a cauldron bubbling with so many diverse cultures, races and nationalities thus the 2012 London Olympics will just mirror image the diversity that the capital has maintained for so many years. But through its diversity comes a language barrier that will be bridged by a certain professional interpreter assigned to a different country creating a clearly communicated event.

Language services and skills will be of optimum importance during the 2010 London Olympic Games and it is vital that the event is enjoyed by all even if they do not speak the mother tongue of English. There are many volunteers aiding in the interpretation process, comprising of skilled individuals already working as a translator and also students that are about to complete their courses or have recently completed them already and would like to assist. The London 2012 Olympic committee saw a large need for translators and translation services for the 2012 Olympic Games and this in turn has provided many opportunities for translators to gain experience in a world class event with great future accreditation. Some translators have been sourced from a London translation agency among the volunteers and other professionals being utilized. In the run-up to the 2012 London Olympic Games, there was reworking and translation of a range of official documentation which including the updating of existing sports glossaries and preparing new lexicons, rule books, and “official guides.”

It seems that London is more than ready for the 2012 London Olympics, a huge occasion to take place next year, from the new infrastructure set up, to the security and the linguistic approach they are taking. It is bound to be a memorable event that will be enjoyed by the world.